Today’s chatbots are AI-powered, meaning that they constantly improve their conversation patterns and provide relevant customer feedback.įrom an SEO point of view, chatbots have numerous benefits. They not only help you provide real-time customer support during your off-hours but also engage your customers and personalize their interactions with your brand.

Leverage AI Technologies and ChatbotsĬhatbots are the new big thing in the world of digital marketing. Therefore, if you’re still not sure what tools to use and how to align search intent and your keyword research, you can always invest in SEO services and let professionals put you in front of your voice searchers. Sure, voice search is still relatively new and optimizing for it requires the right tools and lots of research and auditing. Tools like Keywordtool.io or LSI may also help. To see what questions people usually ask and adapt your keywords to them, track online communities, industry forums, Q&A platforms, and social networks. This is why you need to put your audience first, understand their intent, and optimize your content for conversational search phrases. Google wants to answer users’ questions as precisely as possible, choosing sites that provide straightforward answers to their queries. This phenomenon impacts voice search results. Therefore, they are not limited to short-tail textual queries. Searchers can now “talk to” search engines naturally using full sentences and asking questions. However, it has redefined the way we do SEO.įor example, voice assistants are designed to impersonate real-life conversations. Voice search has become an essential part of your SEO puzzle. And, this number is estimated to reach 50% by 2020.

Today, about 41% of adults perform at least one voice search daily. With the rise of AI assistants and sophisticated voice recognition software, voice search has grown impressively fast over the past few years. Make your Site Visible to Voice Searchers

Here are a few SEO Strategy trends to prepare for in 2019. Sure, to stay competitive, you need to keep pace with these changes. Now, speaking of the future, 2019 is just around the corner and it is expected to bring new technologies and trends to the table. These trends have taken SEO to a whole new level and provided a solid basis for its future improvement. 2018 was the year of massive SEO changes, such as the growth of voice search, the blockchain technology, and Google’s Mobile-First Index.

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